The 5 Ts
04 / 05Talent
Great teams are built, not bought.
Learn to spot, hire, and grow A-players — and stop settling.Give every hiring manager one objective standard for A-player talent.
The problem
The cost of mediocrity is higher than you think.
Every B-player you tolerate lowers the bar for everyone around them — and the cost compounds. The problem usually isn't effort; it's that “A-player” means something different to everyone in the room, so hiring is a coin toss and coaching is generic.
What you’ll master
Leave able to do these — not just talk about them.
- Count the real cost of mediocrity — and stop settling for it.
- Define an A-player with the C8 — eight observable, coachable traits.
- Hire backward from the C8, so interviews test what actually predicts success.
- Onboard, retain, and manage performance against one clear standard.
The framework
The C8 — the 8 Cs of a winning culture
The C8 makes “A-player” specific. Eight traits — observable, coachable, and proven — that define the best salespeople and the cultures that grow them. Andy has used the C8 to hire and onboard 100+ sellers.
- Craft — mastery of the art and science of selling.
- Craving — the hunger to grow, to win, to keep raising the bar.
- Curiosity — the drive to ask, to learn, to go deeper.
- Creativity — finding new ways to open doors and solve problems.
- Clock Speed — how fast you think, and connect the dots.
- Coachability — openness to feedback, and the speed to act on it.
- Communication — clear, concise and persuasive, every time.
- Culture — the force multiplier that raises everyone's standards.
Inside the program
MembersC8 assessment & Coaching Kit
Members assess themselves and their team against all eight Cs, then turn the gaps into a plan with the C8 Coaching Kit.
This is a hands-on exercise inside the T5 program, unlocked with membership.
Master all five
Talent is one of five. The system is all of them.
T5 turns sales leadership from instinct into a system. Get the whole thing with membership.